Helping aspiring millennial entrepreneurs find the voice behind their brand and feel energized to reach their goals ...

You are in control of how your future looks & I'm here to help you remember that.

When you hire me as your brand coach this is the first thing I'm going to tell you. The second thing I'm going to say is - think of me as more like your accountability partner. I haven't been through it all, but I've been through a lot in my own journey. I'm here to help hold you accountable, challenge you, and remind you of the power that actually already lies within you. We're going to figure this out for you - together. 

So why think of me as an accountability partner?

I'm your 'accountability partner' because more often than not - all we really need to get us on the other side of our dreams is for someone to say the hard things that we didn't know we needed to hear. For example, I might ask you "what in your day to day routine is keeping you from making the big change?" or "have you ever thought that x,y,z might not be serving you any more?" I'm here to pull those answers out of you and help you realize your potential. & THEN help you continue to hold yourself to those higher standards. I'm here to help you realize you are your "brand." You are the foundation of your business. Building your definition of a thriving business - it all truly starts within. 

"We are our own worst critics."

99% of the time we are the thing that is holding us back. I've held myself back from things that I want. I still do sometimes. But if I had someone on the sidelines consistently cheering me into my power I think I would fall into that headspace a little less. And I want to be that person for you. 

"But why help me, what about you?"

I believe there's always been a deep yearning in my heart to want to help others. I went to school to teach art. Got my degree in Art Education and intended to teach kids. But over the years I've realized it's likeminded artists and creators that I want to help. People my age (millennials) who still haven't quite realized what they're capable of - because I myself struggled deeply with knowing my worth & potential. I sometimes still do! Imposter syndrome creeps it's way in (even now as I write this) I think "who am I to coach others through branding and niching down in their business?" But after pushing past all the fear there is a belief in my mind I grab a hold of - "I know I have something to offer here and it's important to me to share it." & I want YOU to feel that too. I want to help you grab a hold of that mindset and change the damn world with your creativity & purpose.

There is something unique about what you have to offer ...

There is something you can offer no body else can.

Because of all the experiences you've had and how you've specifically grown & evolved from them - you have something inside of you no one else does. Your mind. I'm here to remind you of this too. & that that brain of yours is something super special. Once we discover how to quiet the negative self talk, the imposter syndrome, and the fear - we can do great things my friend. You can do great things.


I'm going to keep this part simple & to the point for you..

1 hour mentor session

in person or virtual - your choice

focusing on 2-3 topics & your current biggest challenge


6 month contract with 1 hour sessions per week

in person or virtual - your choice 

focusing on your long term growth & overcoming your challenges



Don't know which option you want?

I like to think of it like this ...

Either you want my help by getting a little swift kick in the ass with a one time 1 hour session to get you back into gear OR you want me to hold you accountable for what you say you want for yourself - for 6 months to make sure you don't fall off the rails again. If you're just starting out with your business and don't even know where to begin I would recommend trying a 1 hour session to see if we're a good fit & if we vibe to continue on with a 6 month contract & I'll take $200 off your first month. If you have some how lost yourself in your creative business (like we all do at some point or another) maybe you just need a one time 1 hour session to help you shift some perspective about things. Think about it. Mull it over. 

& then shoot me an email at

to get this show on the road.

Ask yourself the hard questions & then ask them again.

"So grateful to have gotten a chance to chat with Shelby and pick her brain. She is authentic, down-to-earth, and safe. I appreciated her vulnerability in sharing her own experience around her past and current challenges in her business. It helped to validate my own experience. I felt as if I was speaking to a friend. I walked away from our session with some clear thoughts and ideas around what to do moving forward. It was very insightful. - Taylor Marie "

"I had the pleasure of meeting Shelby through a mini session and, from there she started to offer mentoring. I set up my first mentoring session via zoom. Shelby is easy to speak to, and keeps the session open to your questions and lets you guide the conversation. After giving background and what type of photography I like, we looked through photos and spoke about the composition, possible editing that could be done to the photos. It was a great conversation and it left me with confidence to continue being an artist! I can't wait to book another session and would highly recommend Shelby for mentoring if you're scared to take that risk into photography." - Ashley Rodriguez


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© 2021 Shelby Aaron & Shelby Borer Photography